Richard Ash, CEO of Sam Ash Music Stores, said, "Elliott was a true genius. In February 2017, Elliott "Dean" Rubinson died from cancer. In December 2016, Elliott Rubinson's son, Evan Rubinson, assumed the position of President and CEO at Armadillo Enterprises (which includes Dean Guitars, Luna Guitars, and ddrum). Today the company also assembles guitar pickups and guitar parts. Under Armadillo Enterprises the company outgrew its Clearwater site and moved to a larger building that includes a custom guitar shop. Dave Mustaine with his Dean signature VMNT "Rust in Peace"Īfter getting a number of endorser-user guitarists (including Dimebag Darrell, Michael Angelo Batio, Michael Schenker, Leslie West, Dave Mustaine, Michael Amott, and Jacky Vincent), Dean Guitars' popularity increased.
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